Understand your customers needs

Understand your customers needs

Create the value your customers want.

Value Proposition Canvas is a simple way to understand your customers needs, and design products and services they want. It works in conjunction with the Business Model Canvas and other strategic management and execution tools and processes.

The key to great value propositions is understanding customers first, and then designing value propositions with products & services accordingly. 

Are you working on new business ideas?

Two things to focus on:

• understanding the customer without any attached bias or solution in mind,
• designing the value proposition based on your knowledge of customers.

You can’t shape your customer. You can only understand the customer.

The value proposition is where you make choices: you decide which jobs, pains and gains you want to address with which solutions.

Get out of the building to understand your customer, then shape your value proposition around them. While this might sound like common sense, it’s still not common practice.