Revenue Streams
Revenue Streams
According to the authors of the Business Model Generation: "If customers comprise the heart of a business model, revenue streams are its arteries." A business model typically has two different types of revenue streams: transactional and recurring.
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Types
Asset sale
Usage fee
Subscription fees
Lending/Renting/Leasing
Licensing
Brokerage fees
Advertising
Fixed Pricing
List Price
Product feature dependent
Customer segment dependent
Volume dependent
Dynamic Pricing
Negotiation (bargaining)
Yield Management
Real-time-market
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