Value Propositions

Value Propositions

According to the authors of the Business Model Generation: "The value proposition is the reason why customers turn to one company over another. It solves the customer problem or satisfies a customer need. Some value propositions may be innovative and represent a new or disruptive offer. Others may be similar offers, but with added features and attributes."

What value do we deliver to the customer?
Which one of our customer's problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?

Characteristics

• Newness
• Performance
• Customization
• "Getting the Job Done"
• Design
• Brand/Status
• Price
• Cost Reduction
• Risk Reduction
• Accessibility
• Convenience/Usability

The Value Propositions can either be quantitative (price, efficiency) or qualitative (customer experience). The output should be a list of value propositions arranged by priority, which are then linked to the applicable personas.