The Customer Segments

The Customer Segments

Every business model should start with selecting the customer segments that will benefit the most from your new idea, product, service, or solution. It's very tempting to select numerous customer segments that might have an interest in your value propositions. However, especially if you're just starting out, it's often best to choose just one, the most important, customer segment!

For whom are we creating value?
What are our most important customers?

• Mass Market
• Niche Market
• Segmented
• Diversified
• Multi-sided Platform