Channels
Channels
Channels are a critical element of the business model. They are how a company communicates with and reaches its customer segments. Channels are typically direct or indirect and has five phases: awareness, evaluation, purchase, delivery, and after sales.
Through which Channels do our Customers Segments want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
Channel Phases
- Awareness
- How do we raise awareness about our company's products and services?
- Evaluation
- How do we help customers evaluate our organization's Value Proposition?
- Purchase
- How do we allow customers to purchase specific products or services?
- Delivery
- How do we deliver a Value Proposition to customers?
- After sales
- How do we provide post-purchase customer support?
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